Because men need to look and feel good too! Softens beard hair and skin to reduce ingrown hairs and nicks while shaving. Manly scent of sandalwood and cedar with crisp clean lime undertones. It will not overpower your cologne. This beard oil has an amazing blend of essential oils, which can also be customized to make your perfect scent. Use before or after shaving or just massage into your beard for a soft healthy look.100% natural and an SPF of 15. Can't beat that! A little goes a long way.